Project Green – Branding Case Study

Project Green – Branding Case Study

The new Project Green branding and website were designed to reflect the core offering of the business, which is a sustainable and environmentally friendly approach to all areas of Project Green’s business and an emphasis on improving the experience of using cleaning products and services for the end user.

Lightworks Creative in consultation with Project Green developed a branding strategy that investigated Project Green’s target market and competitors and also examined brands within the marketplace that could be considered aspirational. Within the strategy their was also a focus on Project Green’s core offering and how this could be communicated to the target audience.

The information compiled above was then used to inform project Green’s brand strategy and objectives.